Our Philosophy

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Why the Artichoke?

It's in our CURO-ture...The artichoke has strong layers with a tender heart at its core. It represents hope, peace, and prosperity. We believe this makes us who we are and symbolizes CURO's culture.

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Our Promise

CURO whole "HEART”edly promises to nurture overall wellness. ​​​​​​Wellness is in our roots and extends beyond our products. It is woven throughout our ​conscious approaches to business, from the ​​products we source​, service, ​cultivation of meaningful ​partnerships, ethics,​ practices, company culture,​ ​and efforts in​ ​social responsibility.

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Our Products

Today people want fast! Fast can often mean mass manufacturing​, adding to waste, and lower quality. Instant purchasing doesn't have to be careless. Mind, body and environment is at the forefront of how we source and handcraft.  We are provisions with heart!